This online course module with live sessions enables buyers and sellers of DOOH to transact more efficiently and effectively programmatically. You will gain a competitive advantage in how to apply and navigate the evolving programmatic ecosystem to boost your campaign or publisher side performance.

What to Expect:

• Knowing the advantages of programmatic transacting, specific to DOOH

• Applying the 5 Stages of Programmatic Buying to your job

• Applying the 5 Stages of Programmatic Selling to your job

• Seeing a leading Supply Side Platform and Demand Side Platform in action

• Understanding how Data enhances inventory and creative

• Hearing real-life experiences from a leading Programmatic Buyer